Don’t Just Train the Body.
Train the Mind to Lead.
The Mental Edge isn’t a course. It’s a system that helps athletes own their identity, outperform under pressure, and show up when it counts — in sport, school, and life.
Why Every Athlete Needs
a Mental System
Most athletes spend 90% of their time training the physical — and hope the mental shows up when it matters. We flip that model.
The best athletes don’t hope. They prepare. They train the brain like a muscle — every day.
We’re not here to talk mindset. We’re here to hardwire it.
How the Mental Edge Works
Each program is backed by neuroscience, powered by real-world coaching, and delivered in bite-sized reps that fit into practice, pre-game, or a 5-minute reset.
ABM90
ABM90 is a 90-day structured system that rewires identity, focus, and resilience. It's built to help athletes consistently train their mindset with the same intensity and structure used in physical performance programs.
Locker Room Vault
The Locker Room Vault provides app-based, on-demand tools for in-the-moment mental resets. Whether it’s pre-game nerves or a mid-week slump, athletes can access quick-hit videos and audio content to regain clarity, confidence, and focus.
IDP Toolkit
The IDP Toolkit is a 12-step digital journey that helps athletes build a personalized identity blueprint. Through reflection, visualization, and goal-mapping, the IDP empowers them to define who they are — and who they’re becoming — as leaders and competitors.
This Isn’t Mindset Coaching.
This Is Brain Training.
Most mindset programs teach positive thinking.
We rewire the brain to filter out distractions and lock in on performance.
At the core of every Mental Edge tool is the Reticular Activating System (RAS)—your brain’s built-in filter that decides what gets your attention and what gets ignored.
When trained correctly, your RAS tunes out the noise and locks onto:
🏆 Goals and game-day cues
🎯 High-performance habits
🔁 Identity-based behaviors
💥 Clarity in pressure moments
We don’t just talk about focus—we build the filter that creates it.
Click the Link Below to Learn More:
Your Roster is Ready. Is Your Mindset System?
ABM90 Team Systems
For athletic departments, varsity programs, or travel teams
- 90-Day AM/PM Mindset Workouts
- Weekly Team MindSprints
- Live Coaching Sessions
- Team Dashboard + Reporting
Individual Package
For student-athletes ready to lead their own growth
- 90-Day AM/PM Mindset Workouts
- Weekly MindSprints
- Locker Room Vault
- Personalized Progress Tracker
Coach Access Pass
For coaches, trainers, or support staff
- Mental Edge Vault (Locker Room)
- IDP Toolkit
- Coaching Playbook
Custom Team Pricing Available
Every roster is different, which is why we offer flexible pricing based on your team size, goals, and coaching needs. From full-team packages to individual access and multi-team discounts, we’ll build a solution that fits.
We Don’t Wait for Tough Moments. We Train for Them.
Your athletes are already training physically.
Now give them the system that builds leadership, grit, and identity from the inside out.
