Mental Edge
Train Your Mind Like a Muscle
Your mind is your greatest competitive advantage. At the AEA Institute, we donât just talk about mental toughnessâwe train it. Mental Edge is the foundation of our Mental Fitness Offense: a neuroscience-driven system that helps athletes rewire focus, build resilience, and perform under pressure.
Through short, daily mindset workouts and live coaching, athletes learn to master their thoughts, regulate emotions, and elevate performance when it matters mostâon the field, in the classroom, and in life.
Watch the video below to see how training your brain can change the game.
Why Every Athlete Needs
a Mental System
Most athletes spend 90% of their time training the physical â and hope the mental shows up when it matters. We flip that model.
The best athletes donât hope. They prepare. They train the brain like a muscle â every day.
Weâre not here to talk mindset. Weâre here to hardwire it.
How the Mental Edge Works
Each program is backed by neuroscience, powered by real-world coaching, and delivered in bite-sized reps that fit into practice, pre-game, or a 5-minute reset.
ABM90
ABM90 is a 90-day structured system that rewires identity, focus, and resilience. It's built to help athletes consistently train their mindset with the same intensity and structure used in physical performance programs.
Locker Room Vault
The Locker Room Vault provides app-based, on-demand tools for in-the-moment mental resets. Whether itâs pre-game nerves or a mid-week slump, athletes can access quick-hit videos and audio content to regain clarity, confidence, and focus.
IDP Toolkit
The IDP Toolkit is a 12-step digital journey that helps athletes build a personalized identity blueprint. Through reflection, visualization, and goal-mapping, the IDP empowers them to define who they are â and who theyâre becoming â as leaders and competitors.
This Isnât Mindset Coaching.
This Is Brain Training.
Most mindset programs teach positive thinking.
We rewire the brain to filter out distractions and lock in on performance.
At the core of every Mental Edge tool is the Reticular Activating System (RAS)âyour brainâs built-in filter that decides what gets your attention and what gets ignored.
When trained correctly, your RAS tunes out the noise and locks onto:
đ Goals and game-day cues
đŻ High-performance habits
đ Identity-based behaviors
đ„ Clarity in pressure moments
We donât just talk about focusâwe build the filter that creates it.
Click the Link Below to Learn More:
Your Roster is Ready. Is Your Mindset System?
ABM90 Team Systems
For athletic departments, varsity programs, or travel teams
- 90-Day AM/PM Mindset Workouts
- Weekly Team MindSprints
- Live Coaching Sessions
- Team Dashboard + Reporting
Individual Package
For student-athletes ready to lead their own growth
- 90-Day AM/PM Mindset Workouts
- Weekly MindSprints
- Locker Room Vault
- Personalized Progress Tracker
Coach Access Pass
For coaches, trainers, or support staff
- Mental Edge Vault (Locker Room)
- IDP Toolkit
- Coaching Playbook
Custom Team Pricing Available
Every roster is different, which is why we offer flexible pricing based on your team size, goals, and coaching needs. From full-team packages to individual access and multi-team discounts, weâll build a solution that fits.                    Â
We Donât Wait for Tough Moments. We Train for Them.
Your athletes are already training physically.
Now give them the system that builds leadership, grit, and identity from the inside out.
