Built for Strive Fit Club members

Train the mind that keeps you striving.

Strive is mental performance training that lives on your phone. Two short sessions a day build the discipline, grit and resilience that carry every workout.

About 10 minutes a day. Monthly or 6-month plans. Cancel the monthly plan anytime.

Strive in 2 minutes
 

You already show up for your body. But every athlete knows the real fight happens in your head.

The voice that says skip today. The one that says you've done enough. That voice can be trained, just like a muscle. Strive gives you the daily reps: short, guided sessions that build the mindsets you want until they become the way you respond when training, and life, get heavy.

Your daily routine

Two short sessions a day. That is the whole ask.

Prime your mind in the morning, close the day out at night, and call on your coach whenever you need it.

Morning · AM Session

Get your mind ready

About 5 minutes
  • Watch a one-minute mindset video
  • Rehearse a real moment you'll face today
  • Three reps: think it, write it, say it out loud
  • Set one standard you refuse to let slip
Anytime · Strive Coach

Talk it through

Whenever you need it
  • A missed lift or a rough week
  • Nerves before a race or a test
  • Knows your goal and today's mindset
  • Quick reflection after a workout
Evening · PM Cooldown

Close the day out

About 5 minutes
  • A quick replay of the day's mindset
  • A short journal and rapid-fire prompts
  • A ten-second check-in on mood and energy
  • Your win of the day and one word for tomorrow
7 mindsets

You pick the mindsets you want to build.

Choose at least three of the seven. Your Strive Week trains a different one of your picks every day, so the ones you need most become second nature. Change them anytime.

Get started →
DisciplineThe work nobody sees wins.
AmbitionRaise your ceiling.
GritShow up for the boring reps.
ResilienceThe rebound is the win.
Mental FortitudeHold your standard under load.
TenacityRefuse to let go.
Emotional StaminaSteady is a superpower.
Your Strive WeekEach day trains one of your picks.
What's inside

More than a morning routine.

Everything you need to train your mind as seriously as you train your body.

Strive Coach

An on-call coach that knows your goal and the day's mindset. Talk through a missed lift, a tough week or race-day nerves, any time.

5 Monthly Protocols

Your own rituals for the moments that matter: before a session, when you hit the wall, and how you come back after a missed day. Rebuilt fresh every month.

Strive Score & Log

Every session raises your Strive Score. Watch your streak grow and your mind get stronger in a private log.

CommittedDrivenStriving
Choose your plan

Start training your mind today.

Everything in Strive, on your phone. Pick the plan that fits you.

Monthly
$99 /month
Cancel anytime
  • AM Session and PM Cooldown, every day
  • All 7 mindsets and your Strive Week
  • Strive Coach, any time
  • 5 Monthly Protocols, Strive Score & Log
Start monthly →
Best value
6 Months
$300 one payment
Just $50 a month
  • AM Session and PM Cooldown, every day
  • All 7 mindsets and your Strive Week
  • Strive Coach, any time
  • 5 Monthly Protocols, Strive Score & Log
Get 6 months →
1Check out securely. It takes about a minute.
2Open Strive and create your account with the same email you used to pay.
3Add Strive to your home screen and start your first AM Session.

You strive in the studio. Now train the mind.

Two short sessions a day. Seven mindsets. One rising score. Start today.