The Mental Edge Academy
You don't build toughness with one speech.
Mental fitness comes from daily reps. Here's what happens when athletes, coaches, and athletic directors actually do them.
— Justin Baker · NCAA Shot Put
Featured
Video · 0:30
Brad
Davison
2× Big Ten Champion · European Pro
Mental Edge Office Hours Presenter
“I've made my basketball career on playing tough. What I love about the Mental Edge Academy is that they make toughness trainable.”
- Four-year starter at Wisconsin
- Three seasons pro in Lithuania and Spain
- Leads Office Hours on raising standards and slump busting
The Roster
Video · 0:29
Dave
Ehrhardt
Athletic & Activities Director
Eagle Point High School · Oregon
“We brought in the Mental Edge Academy across our entire athletic department. I believe in it enough that I do the work myself — and my coaches have loved it. If you're serious about developing the whole athlete, AEA is the real deal.”
Audio · 0:36

Justin
“JB” Baker
Mental Performance Coach
NCAA Shot Put · Northern Iowa
“You don't build strength with one workout. And you don't build mental toughness with one speech. Mental fitness comes from daily reps. That's how elite athletes prepare.”
Audio · 0:39

Alana
Gilbert
Division I Golfer · Indiana State
Kinesiology Major
“It's not just about helping me in sports right now — it's giving me tools and habits I can carry into long-term growth, lifestyle changes, and challenges far beyond athletics.”