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The AEA Institute & American Asphalt  

Leadership and Life Program  

American Asphalt 

Program Objective: 

The overall goal of the Leadership and Life Program is for every employee to  believe it is the most important and transformative experience they have ever  had in their career. This program will equip team members with mental  fitness skills, leadership tools, and the ability to practice these through  neuroplasticity, ultimately leading to sustainable success in both their  personal and professional lives. 

Program Overview: 

The Leadership and Life Program is structured over six months, each focusing  on key elements of leadership development, mental fitness, and personal  identity creation. Participants will not only enhance their leadership skills but  will also engage in exercises designed to rewire their brain for success using  cutting-edge neuroscience principles (Active Brain Management). 

Month-by-Month Modules 

  • Month 1: Mental Fitness for Leadership 
  • Month 2: Adaptability Intelligence and Abundance Mindset in  Leadership

  • Month 3: Identity Creation via Mental Fitness  

  • Month 4: Mastering Growth Mindset as a Business Leader

  • Month 5: Building Bulletproof Confidence for Every Situation

  • Month 6: Memento Mori – Living a Life of Mission and Purpose 

Additional Resources and Services

Access to Broader Mental Fitness and Mental Health Resources

After the first month, all employee participants and their family members will have access to a wide array of mental fitness and mental  health resources provided by the AEA Institute.

Family-Oriented Resources

Resources for Teenagers and Kids: Bootcamps and workshops  designed to support the mental fitness of teens and children.

Resources for Aging Parents: Programs to help aging parents live with  purpose, manage life transitions, and maintain mental well-being.

Access to 45+ Bootcamps on Specialized Topics

Sideline with Injury Bootcamp: Designed for high school athletes going through an injury. 

Mourning to Mission Bootcamp: A program to help individuals move from grief to a renewed sense of mission and purpose. 

Bootcamp for Recent College Graduates: Tailored to help new graduates navigate their first job and establish a career mindset.

Bootcamp for Happiness and Day-to-Day Living: Focused on promoting general happiness, resilience, and mental well-being.

Productivity and Creative Problem-Solving Bootcamps: Programs designed to enhance professional and personal productivity. 

National Workshops and Speaker Series

Mental Health Workshops: Covering a variety of mental health topics, including depression, anxiety, PTSD, addiction, and abuse. 

Speaker Series: Access to talks from national experts on mental health and leadership. 

Access to the NeuroFitness Academy

World's Largest Mental Fitness Gym: All employees and family  members will have free access to the

 NeuroFitness Academy, a  platform offering a wide range of mental fitness exercises and  resources. 

AEA Institute App: Full access to the technology platform for  personalized mental fitness programs and progress tracking. 

Therapists, Coaches, and Assessments

Mental Health Therapists: Access to professional mental health  therapists for personal support. 

Life Coaches and Performance Coaches: Tailored coaching for  personal development, performance enhancement, and goal setting.

100+ Assessments and Productivity Resources: Access to various  assessments, questionnaires, and tools for tracking progress in  personal development, leadership, and productivity.

Month 1:

Mental Fitness for Leadership

Core Topics: 

  • Introduction to leadership in business and life, focusing on practical skills that can be developed and mastered. 
  •  The science of neuroplasticity and how it can be used to create leadership habits and ingrain them into your subconscious. • Building the foundation of the Five Superpowers: 
  • Gratitude: Cultivating appreciation in daily leadership. 
  • Aspiration: Creating and pursuing meaningful goals. 
  • Mission: Developing purpose-driven leadership. 
  • Hope: Instilling a mindset of optimism and possibility. 
  • Resilience: Building the capacity to recover and thrive from challenges. 

Outcome: By the end of Month 1, employees will have a basic understanding of mental fitness and how it can enhance their leadership and personal lives. They will begin to incorporate practices into their daily routines that foster leadership qualities, laying the groundwork for long-term transformation. 

Month 1:

Mental Fitness for Leadership

Core Topics: 

  • Introduction to leadership in business and life, focusing on practical skills that can be developed and mastered. 
  •  The science of neuroplasticity and how it can be used to create leadership habits and ingrain them into your subconscious. • Building the foundation of the Five Superpowers: 
  • Gratitude: Cultivating appreciation in daily leadership. 
  • Aspiration: Creating and pursuing meaningful goals. 
  • Mission: Developing purpose-driven leadership. 
  • Hope: Instilling a mindset of optimism and possibility. 
  • Resilience: Building the capacity to recover and thrive from challenges. 

Outcome: By the end of Month 1, employees will have a basic understanding of mental fitness and how it can enhance their leadership and personal lives. They will begin to incorporate practices into their daily routines that foster leadership qualities, laying the groundwork for long-term transformation. 

Month 2:

Adaptability Intelligence & Abundance

Core Topics: 

  • Adaptability Intelligence: Understanding the critical need for flexibility  and open-mindedness in both business and life.
  • Abundance Mindset: Cultivating a mindset focused on growth and  possibility, versus scarcity and fear. 
  •  Utilizing Mental Fitness and Active Brain Management (ABM) to  immerse participants in the practice of these two key factors for  productivity and professional growth. 

Family Engagement: 

  •  Introduction of the Five Superpowers to employees' family members  and significant others through specialized bootcamps and access to  the NeuroFitness Academy. 

Outcome: Employees will have a deeper understanding of how adaptability and  abundance impact leadership. They will experience a mindset shift that  promotes growth, open-mindedness, and resilience, not only in their work but  also within their family and community environments. 

Month 3:

Identity Creation via Mental Fitness

Core Topics: 

  • Every individual employee will work on creating their ideal professional  and personal identity using the principles of Mental Fitness and ABM.
  • Understanding the power of self-identity and how it shapes every  outcome and behavior. 
  •  Neuroplasticity as a tool for transforming self-identity into one that  aligns with success, health, and leadership excellence. 

Outcome: Employees will have developed a clearer vision of their aspirational identity. By aligning their thoughts and actions with this new identity, they will begin to transform how they lead and live, unlocking new levels of confidence and performance. 

Month 3:

Identity Creation via Mental Fitness

Core Topics: 

  • Every individual employee will work on creating their ideal professional  and personal identity using the principles of Mental Fitness and ABM. • Understanding the power of self-identity and how it shapes every  outcome and behavior. 
  •  Neuroplasticity as a tool for transforming self-identity into one that  aligns with success, health, and leadership excellence. 

Outcome: Employees will have developed a clearer vision of their aspirational identity. By aligning their thoughts and actions with this new identity, they will begin to transform how they lead and live, unlocking new levels of confidence and performance. 

Month 4:

Mastering Growth Mindset as a Business

Leader Core Topics: 

  •  Growth Mindset for Leadership: Learn how to apply a growth mindset in  every business situation, embracing challenges and obstacles as  opportunities for learning. 
  •  Growth Mindset in Personal Relationships: Develop the ability to use a  growth mindset to enhance personal relationships, leading to richer  and more meaningful experiences. 
  •  Reframing Obstacles and Opportunities: Change the lens through  which you view every obstacle and opportunity, transforming them into  chances for continuous growth and learning. 

Outcome: By the end of Month 4, employees will have mastered the art of maintaining a  growth mindset, both professionally and personally. This is considered by  many to be the most important skill for professional success. Participants will  leave this module as growth mindset experts, equipped to face any  challenge with the belief that they can improve and learn from it.

Month 5:

Building Bulletproof Confidence for Every Situation

Core Topics: 

  •  Confidence Bootcamps: This module will incorporate three key  boot camps from AEA: 
    • Imposter Syndrome Bootcamp: Overcome self-doubt and silence the inner critic. 
    • Confidence Building Bootcamp: Develop unwavering self-assurance in both professional and personal situations. 
    • Flow State Bootcamp: Learn techniques to enter a state of peak performance, where focus, creativity, and confidence thrive. • Mental Fitness for Confidence: Use neuroplasticity techniques to build confidence that is not just situational, but deeply embedded in your subconscious.

Outcome: Participants will gain the tools and mindset to maintain bulletproof confidence in every significant situation, whether it’s a high-stakes meeting, a critical day, or an important week. By leveraging mental fitness practices, they will alter their mindsets to consistently achieve a state of peak confidence and performance.

Month 5:

Building Bulletproof Confidence for Every

Situation Core Topics: 

  •  Confidence Bootcamps: This module will incorporate three key  boot camps from AEA: 
    • Imposter Syndrome Bootcamp: Overcome self-doubt and silence the inner critic. 
    • Confidence Building Bootcamp: Develop unwavering self-assurance in both professional and personal situations. 
    • Flow State Bootcamp: Learn techniques to enter a state of peak performance, where focus, creativity, and confidence thrive. • Mental Fitness for Confidence: Use neuroplasticity techniques to build confidence that is not just situational, but deeply embedded in your subconscious.

Outcome: Participants will gain the tools and mindset to maintain bulletproof confidence in every significant situation, whether it’s a high-stakes meeting, a critical day, or an important week. By leveraging mental fitness practices, they will alter their mindsets to consistently achieve a state of peak confidence and performance.

Month 6:

Memento Mori – Living a Life of Mission and Purpose

Core Topics:

  • Memento Mori Bootcamp: Reflect on the impermanence of life and how this awareness can drive daily purpose and mission in both professional and personal spheres. 
  • AEA LifeQuakes Bootcamp: Learn how to navigate life’s most challenging moments with resilience, gratitude, and clarity.
  • Teach-the-Teacher Program: Participants will put together a personal and professional mentor program, where they mentor a peer or someone else within the organization on mental fitness, mindset, and daily practices.

Outcome: This final month integrates all previous modules into a cohesive practice,  encouraging participants to live every day with mission and purpose. They  will also develop mastery through teaching others, which solidifies their  expertise in mental fitness and leadership. The teach-the-teacher approach  ensures that each participant not only grows individually but also contributes  to the growth of others in the organization.